Description
feature
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- Concise and straightforward coverage of the syllabus content aids revision.
- Progress Check questions help students test their knowledge and understanding, which aids retention as they work their way through the book.
- Definitions of key terms alongside relevant text help international learners with business words and phrases.
- Revision Tips remind students about key facts and important points
- Chapter summaries review each chapter and allow you to track revision.
- Exam-style questions at the end of every chapter help build confidence.
- Answers to the revision guide questions are at the back of the book.
contents
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- How to use this book
- Introduction
- Section 1. Understanding business activity: 1. Business activity
- 2. Classification of businesses
- 3. Enterprise, business growth and size
- 4. Types of business organisation
- 5. Business objectives and stakeholder objectives
- Section 2. People in business: 6. Motivating workers
- 7. Organisation and management
- 8. Recruitment, selection and training of employees
- 9. Internal and external communication
- Section 3. Marketing: 10. Marketing, competition and the customer
- 11. Market research
- 12. Marketing mix: product and price
- 13. Marketing mix: place and promotion
- 14. Marketing strategy
- Section 4. Operations management: 15. Production of goods and services
- 16. Costs, scale of production and break-even analysis
- 17. Achieving quality production
- 18. Location decisions
- Section 5. Financial information and decisions: 19. Business finance: needs and sources
- 20. Cash-flow forecasting and working capital
- 21. Income statements
- 22. Statement of financial position
- 23. Analysis of accounts
- Section 6. External influences on business activity: 24. Economic issues
- 25. Environmental and ethical issues
- 26. Business and the international economy
- 27. Preparing for assessment
- Answers to progress check and examination-style questions
- Sample case studies
- Index.
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